We have a fascinating new series coming up on SBS later in the year – First Australians - and we are beginning work on how to promote it.

This is a groundbreaking television series and the show's website will tell the stories of Aboriginal Australia from the foundations of the colony in 1788. These are stories that have never been heard before and it is a great example of our new brand in action - 6 billion stories and counting.

From the sneak previews I have seen, the producers have done a stunning job. It has taken 6 years to make and they have interviewed more than 800 people. It is beautifully made, deeply moving and especially in this sorry year, should be watched by every Australian. Have a look for yourself.

Aboriginal and Torres Strait Islander viewers are warned that this video may contain images and voices of deceased persons.

It is my job to get every Australian to watch it – which should be easy, because I think you should!

But promoting a program "because you should watch it" is not a viable strategy. No one will be compelled to watch it because they should.

We will spend a lot of time and creativity to promote this important series, using all the promotional tools at our fingertips to engage you – tools such as on air promotions, our web site, publicity and advertising.

But it is my view that big, imaginative ideas are what broadcasters need in order to get attention in this cluttered world of advertising.

So it will be a big, imaginative idea that gets this great series the attention it deserves. And we've got a few ideas, but we're always hungry for more.

I'd love your thoughts on how we should promote this landmark event.