Thu 24 Jul 2008 | 
Watch Video
Podcasts
BlogsThe SBS brand
Awards Shawards: SBS campaigns win at Promax, Cannes
Email to friend
Print
Enlarge textThe work of SBS's marketing unit was recognised recently with a couple of significant awards from Cannes and New York.
- Join the discussion
The media industry abounds with big, glamorous awards events and the biggest one of all has been taking place in Cannes in the south of France – the Cannes Lions advertising awards.
topMarketing TV 101: Watch this because we think you should
How do you promote something that should be mandatory viewing for every Australian? It takes time, and lots of ideas, says Jacquie Riddell.
This week, in amongst all the many obligatory meetings, was a really important one. We have a fascinating new series coming up on SBS later in the year – First Australians - and we are beginning work on how to promote it.
Brand expression - a year's work and it comes down to fonts
Bringing out a new brand for a much-loved TV and radio station like SBS is a difficcult, but ultimately rewarding process. The TV, radio and newspaper ads have had their run and now it literally comes down to the spanking new business cards we all have, writes Jacquie Riddell.
The new brand expression for SBS is rolling out across the organisation.
The television is almost completed, all our radio shows will have new music and sounds from this week, the website is taking shape and if you pass by our buildings in Federation Square (Melbourne) or Artarmon (Sydney) you will see new signs going up. We even got our business cards!
Previous
|
About this Blog
Go inside Australia's multicultural network with SBS's director of marketing, Jacquie Riddell as your guide. Jacquie’s an experienced marketer, and will blog on developments inside our exciting and diverse network.
Jacquie Riddell has over 20 years experience in media management. She has managed television channels, radio stations and large teams; created new program formats and digital media concepts; developed world-famous marketing initiatives; and overseen big television productions.
Other Blogs
Food
Sport
Technology
Entertainment
About SBS
Documentary
World Youth Day
Business
Radio
